Beneath The Grandstand

COVID-19's impact on shoe companies and pro athlete contracts with Keith Kelly of New Balance | Beneath the Grandstand Podcast (Ep. 4)

Episode Summary

In this episode of Beneath the Grandstand, Keith Kelly, former NCAA and Irish XC Champion, sheds light on how COVID-19 has impacted the running industry, particularly shoe companies, shoe innovation, retail/specialty running stores and pro athlete contracts. Kelly has been working in the industry for more than a decade and currently holds the role of Brand Manager for Running Specialty at New Balance.